In the Bachelor of Communication (New Media) (Hons) program, students are able to learn about communications, web writing, web video production and digital design, all in one course. Subjects such as new media technology, social media research and marketing, interpersonal development in mediated environments and content production for new media platforms are going to be introduced in this course. Students in their third year will undergo internship to familiarize them with meet the increasing demand of employees, apart from experiencing the latest technical and creative knowledge in the media industry.
This program focuses on the understanding of branding, positioning, advertising strategy, media application and product solution. It also covers the purpose and functions of advertising to an advertiser, advertising agency and media owners.