Students who undergo this program will be equipped with the theoretical and practical knowledge relevant to creative multimedia. They will be able to experience undertake exciting and challenging professions in the multimedia industry such as web designers, web developers, multimedia designers, animators, creative writers and animation directors. Furthermore, graduates have the opportunity to further their studies in this area either academically or professionally with the adequate knowledge obtained from this programme.
The course designed to provide the relevant skills through knowledge and research, and apply them to design solutions for industry-related projects. Students are exposed to a wide range of graphics and visual techniques. This broad exposure enables students to specialise in a particular discipline such as illustration, photography, advertising and multimedia.