BACHELOR OF COMMERCE (MARKETING)

Students majoring in Marketing will spend 2 to 3 years developing a solid fundamental of the role marketing plays in creating customer value. This program enables students to explore the diverse field of marketing, including international and internet marketing, retail and services marketing, research, product, pricing and promotion strategies and consumer behavior. Throughout the program, students will be exposed to various marketing roles such as in fundraising, market research, product management, marketing communications and brand strategy, and online marketing in areas such as developing online strategy, search engine optimisation, and social media and networking.